Structured content and the Internet

Structured content is hyper-commoditizes content. The content is hyper-commoditized to to mitigate the inherently high-cost and high-risk of producing creative content in the media industry.

Content creators not only need to capture a market, they also need to retain their audience across multiple platforms. This requires 'stickiness'.

Stickiness can come from talent, but I believe stickiness will also occur when someone successfully merges the structure of serialized television story-lines with the Internet.

Television can work with the Internet in a way that film cannot. Some formats and genres (like the 'Who dun it?'; mysteries; quest; reality; and video games) work with interactive platforms better than others.

Lost 'lost' out on its opportunity to merge traditional serial television with the Internet. At the beginning of the series, fans created shadow websites for the show's mysterious characters and entities. Had the show's creators developed websites (which revealed, for example, clues or introduced background stories about the show's characters and) which meshed with the serials traditional plot-line, they would have bridged a gap and revolutionized television.

Alexa O'Brien Alexa O'Brien researches and writes about national security. Her work has been published in VICE News, The Cairo Review of Global Affairs, Guardian UK, Salon, The Daily Beast, and featured on the BBC, PBS Frontline, On The Media, Democracy Now!, and Public Radio International. In 2013, she was shortlisted for the Martha Gellhorn Prize for Journalism in the UK and listed in The Verge 50..
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